To the press
July 26, 2022
Telecube and Nestlé Launch “Healthy Body and Mind Project”
～“Iron” intake in summer, when mineral runoff due to sweating
and unbalanced diets are a concern.
“MILO Iron Help Telecube” opens in Marunouchi for a limited time～
Telecube, Inc. (Head office: Chiyoda-ku Tokyo, President: Hiroyuki Mashita) and Nestlé Japan Ltd. (Head office: Kobe-shi Hyogo, President and CEO: Tatsuhiko Fukaya, hereinafter “Nestlé”) will open “MILO Iron Help Telecube“ on the basement floor of Shin-Marunouchi Building from August 8 (Mon.) to September 2 (Fri.), 2022, as a collaboration between “MILO“, a nutritional food rich in calcium, iron and vitamin D developed by Nestlé, and “Telecube“, a movable private booth in Shin- Marunouchi Building.
At the “MILO Iron Help Telecube“, visitors will be able to check their average daily iron intake and personalize their iron intake by taking the “Iron Intake Check“ in the booth, and take home a box of “Nestlé MILO Original Sticks“. The “Iron Intake Check” can also be experienced on the MILO website. (*1)
*1 No products will be given away for the web trial.
<_left3a_ inside=”” the=””>“MILO Iron Help Telecube“, Right: “Iron Intake Check“ on the MILO website>. URL： https://nestle.jp/brand/MILO/check/
“MILO“ is a product primarily intended for use as a nutritional supplement for growing children (7- 12 years old). Since 2020, the nutrients contained in “MILO“, especially iron, which women tend to lack, have been attracting attention, and “MILO“ is now consumed by a wide range of people, from children to adults.
Nestlé has noticed that iron intake tends to be deficient among women of almost all ages (*Reference data) and in October 2021, implemented the “MILO Iron Helpers” program using a kitchen car to sell menus designed by students of Kagawa Nutrition University and provide “nutritional advice”.
In March 2022, Nestlé installed a “MILO Iron Help Vending Machine”, which allows customers to check their iron deficiency and purchase a mug set, and many people experienced the nutritional value and enjoyment of “MILO” through this limited-time trial. (*Reference data)
For this third trial, in collaboration with “Telecube”, which has the No.1 market share (*2) in terms of the number of soundproof private booths, “MILO Iron Help Telecube” will be installed in Marunouchi, with its green wrapping that unintentionally attracts passersby’s attention. This project was made possible by the resonance between Nestlé, which hopes to incorporate “MILO” into the health management of many people suffering from iron deficiency, and “Telecube”, which wants to expand the range of users of its movable private booths.
*2 Japan Marketing Research Organization, 2022 Feb. Market research in designated areas
The “MILO Iron Help Telecube” is part of the “Healthy Body and Mind Project” being promoted by Nestlé and Telecube, and the two companies plan to continue to implement a variety of initiatives in the future.
■ In summer, you need to be careful not only about heat stroke but also about “iron” deficiency!
The “MILO Iron Help Telecube” raises awareness of the importance of iron intake in summer, when the diet and nutritional balance tends to be unbalanced due to the loss of minerals caused by sweating in the heat and the lack of intake of meat, fish and vegetables, which are sources of iron, one of the minerals. By reading the dedicated QR code posted in the booth with your smartphone or other device and performing the “Iron Intake Check”, you will be able to know your average daily iron intake and personalize your iron intake. Those who complete the “Iron Intake Check” can receive a box of “Nestlé MILO Original Sticks” to take home.
＜Flow of “Iron Intake Check”＞
- Scan the dedicated QR code posted in the booth with your smartphone or other device.
- “Iron Intake Check” is performed. Upon completion, a PIN number will be displayed at the bottom of the page.
- Use the PIN to open the safety deposit box located in the booth.
- Take a box of “Nestlé MILO Original Sticks” from the safety box.
Supervisor’s Comment: Dr. Kazuhiro Uenishi (Professor, Laboratory of Nutritional Physiology, School of Nutrition, Kagawa Nutrition University)
It may not be a familiar and simple method to determine the status of iron deficiency with data and to enlighten the public. Therefore, we supervised the development of “iron” intake check contents that visualize assumed “iron” intake by referring to the frequency of food intake. This is a tool to personalize your “iron” intake by converting the average daily intake of 10 typical foods related to “iron” intake based on the number of times you have consumed these foods in the past 3 days. We hope that you will find it useful in your daily diet, based on a well-balanced diet.
■ Outline of “MILO Iron Help Telecube”
In the “MILO Iron Help Telecube,” you can use the features of the “Telecube”, such as a “quiet environment with no sound from outside”, “your own space without being seen” with Wi-Fi and power supply. In addition, you can use it to get ready, take a break from work, have an online meeting or online interview with the camera turned on.
Period: August 8 (Mon) to September 2 (Fri), 2022
Location: Shin-Marunouchi Building B1F (1-5-1 Marunouchi, Chiyoda-ku, Tokyo)
Opening Hours: 7:00 a.m. to 9:00 p.m. *Opening at 4:00 p.m. only on August 8 (Mon)
Number of units: 1 unit
Services provided: Desk, chairs, power supply, USB, Wi-Fi, lights, “MILO Original Stick” for “Iron Intake Check” participants, mirror with light, mini fan, small accessories for sweaty season (sweat wipes, cotton, and swabs)
Usage fee: pay-as-you-go plan: 1,188 yen (tax included) per 30 minutes *billed in 30-minute increments (*3)
How to use: Reservations can be made after registering as a member on the dedicated “Telecube” webpage (https://telecube.jp).
*3 Fees include consumption tax for individual registrations to “Telecube”. Fee plans are subject to change without notice.
■ Inquiries about the campaign
“MILO Iron Help Telecube” Public Relations Office (within Material, Inc.) Contact: Tominaga (070-7789-2810) / Wada (070-8684-1993)
TEL: 03-5459-5490 / FAX: 03-5459-5491 / MAIL: [email protected]
■ Inquiries about Telecube
Telecube, Inc. Product Support Division Contact: Takanashi
TEL: 090-7193-7427 MAIL: [email protected]
■ About Nestlé Japan
Nestlé Japan Ltd. is the Japanese subsidiary of Nestlé, the world’s largest integrated food and beverage company headquartered in Switzerland, and it was founded in 1913.
Nestlé’s Purpose is to “enhance the quality of life of all people, now and for generations to come, through the power of food”. To this end, Nestlé is committed to delivering products and services that are safe, delicious, and environmentally friendly.
■ About “Telecube,” a movable private booth
“Telecube” is a work booth with excellent soundproofing and sound insulation that allows users to work in a quiet, secure environment, equipped with a power supply and Wi-Fi, and to create documents, send e-mails, make phone calls, and conduct web conferencing. We have installed and deployed 220 units at 120 locations in the Kanto area, Kansai area, and Tokai area, and are working to build a more comfortable telework environment.
Iron is a nutrient necessary for the production of red blood cells. The recommended daily amount of iron is 7.5 mg for men and 10.5 mg for women (*4), which is higher for women. In reality, however, the average intake (*5) of iron tends to be insufficient compared to the recommended amount for women of all ages from their 20s to 50s. In particular, the difference is greatest among women in their 20s, and it can be said that many are iron-deficient without even realizing it.
Iron is a nutrient that cannot be produced in the body, so to compensate for iron deficiency, it is important to eat iron-rich foods on a continuous basis in your daily diet.
*4 “Dietary Reference Intakes for Japanese (2020 version)” for women (menstruating) and men, *5 National Health and Nutrition Survey in 2019
■ About “Nestlé MILO”, a barley beverage
“MILO” is sold in more than 30 countries around the world, and is a daily drink as a national beverage especially in Asian countries such as Malaysia. In Japan, this barley drink has been sold for more than 40 years since it was launched in 1973 with the catchphrase “MILO for the Strong Child”. The product name comes from Milon, a champion athlete in Greek mythology dating back to around 600 BC. This barley drink contains a good balance of nutrients necessary not only for growing children but also for adults, including two minerals (calcium and iron) and six vitamins (vitamins B2, B6, B12, D, C, and niacin), which are often lacking in modern people in good balance.
On October 18(Mon.), 2011, “Nestle MILO adult sweetness 200g” was launched as a less- sweetened version of “MILO”, allowing those who are concerned about sugar to enjoy the taste of “MILO”. While maintaining the features of the existing “MILO”, which contains a good balance of two minerals and six vitamins, including calcium, iron, and vitamin D, some of the sugar used has been replaced with dietary fiber. Featuring the nutrients of “MILO” and the good compatibility of dietary fiber, this product should be incorporated into your daily health routine.
■ Past Initiatives
A limited time event was held to propose the incorporation of “MILO”, a food with nutrient functionality rich in calcium, iron, and vitamin D, into daily health habits.
・“MILO the Iron Helpers”
Press release issued on October 21 (Thu), 2021: https://www.nestle.co.jp/media/pressreleases/documents/20211018_milo
・“MILO Iron Help Vending Machine”
Press release issued on February 21(Mon), 2022: https://www.nestle.co.jp/media/pressreleases/documents/20220221_milo
【What is V-cube? https://jp.vcube.com/ 】
V-cube’s mission is to “Provide Even Opportunity to everybody”. By creating an environment where people can communicate “anytime” and “anywhere”, V-cube is working to eliminate the diverse inequalities that arise from time-anddistance-constraints. Through visual communication, we aim to reduce the time and distance between people and interact, resolve social issues such as a declining birthrate, an aging society, long working hours, education and medical disparities, and realize a society in which all people can equally earn opportunities.
■ Inquiries about media: V-cube, Inc. Public Relations Office (in PRAP Japan, Inc.)
E-mail: [email protected]
V-cube Inc. published this content on 26 July 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 27 July 2022 02:01:04 UTC.
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